creative writer
website designer
brand development
Charlotte MacKinnon
graphic designer
content creator
visual strategist
creative director
Charlotte MacKinnon
about
Designer. Creative. Writer. Thinker. Researcher. Gemini.
Charlotte MacKinnon
I graduated from the University of Miami in 2017 with a major in journalism and minors in creative writing and philosophy. My journey in the design world began soon after, leading me to the role of creative director at a rapidly expanding plant-based lifestyle company. During my tenure, we grew from 4 restaurants to over 60 across 5 continents. Our ventures expanded to include several product lines, an online cooking school, an enterprise platform, licensing deals with top hotels, department stores, global franchises, and a popular blog that I founded.
Throughout this journey, I honed my skills in brand development and the importance of a strong online presence. I'm passionate about building brands and designing websites that excel in UX/UI and boast innovative aesthetics.
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Graphic Design
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WEB DESIGN (UX/UI)
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BRANDING
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Content Creation
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passions
/
soft skills
/
proficiencies
web design
wordpress
shopify
squarespace
wix
figma
slider revolution
divi
elementor
godaddy
c panel
dineline
jetpack
basic html
basic css
basic javascript
seo
ux/ui design
bootstrap
animation
graphic design
AI IMAGE GENERATION
adobe illustrator
adobe indesign
photoshop
lightroom
adobe dimension
after effects
adobe xd
canva
AI
CHAT GPT (ALL VERSIONS)
DALL-E
CLAUDE
STABLE DIFFUSION
DEEP SEEK
MIDJOURNEY
JASPER
GEMINI
GROK
LLAMA
MISTRAL
LOVABLE
SYNTHESIA
GOOGLE VEO
OPUSCLIP
CURSOR
REPLIT
marketing
instagram
tiktok (creative suite, tiktok shop)
klaviyo
mailchimp
facebook business suite
facebook ads
google ads
google analytics
google keywords
google business
google trends
hubspot
yoast
later
passions
/
soft skills
/
proficiencies
CURIOSITY
Curiosity is the cornerstone of my creative journey. It’s not just about producing exceptional work but about constantly seeking new challenges and opportunities in a dynamic occupational landscape. As a journalism major, I didn't initially foresee a career in graphic and web design. However, my innate curiosity drove me to learn how to use design software, understand the fundamentals of coding, and craft original, innovative UX/UI designs. This curiosity keeps me at the forefront of the AI-driven evolution in digital design, allowing me to continuously adapt to new technologies and broaden the scope of my craft. I highlight curiosity as my foremost soft skill because I believe it to be one of the most critical attributes of any skilled creator – it's the precursor to growth, and the foundation of all discoveries.
flexibility / adaptability
Adaptability and flexibility are at the heart of my professional ethos. I thrive on client feedback and criticism, as it is essential for optimizing both our efforts and time. I frequently pivot or refine my approach when a superior idea emerges, ensuring the best outcomes for my clients. My ability to swiftly implement changes or edits, coupled with my rapid response rate, reflects my understanding of the time-sensitive nature of maintaining a strong online presence. Embracing feedback and staying agile allows me to consistently deliver high-quality, timely solutions.
writing
I have always been an avid creative writer, although I also know the necessary AP styles required for PR or marketing purposes, such as press releases, media advisories and so on. At the end of the day, I see my profession as finding creative ways to tell stories; sometimes that may be through words, and other times it may be through pictures, videos, graphic design, or digital interfaces.
AESTHETIC
I am all about aesthetics and hopefully my portfolio is a testament to my natural eye for harmonizing form and function across web and graphic design. My work, rooted in my role as a creative director, showcases my attention to detail and a refined sense of style, ensuring that every design not only captures the viewer's attention but also enhances the user experience.
passions
/
soft skills
/
proficiencies
writing/blogging
I have always been an avid creative writer, although I also know the necessary AP styles required for PR or marketing purposes, such as press releases, media advisories and so on. At the end of the day, I see my profession as finding creative ways to tell stories; sometimes that may be through words, and other times it may be through pictures, videos, graphic design, or digital interfaces.
researching
Curiosity is my creative engine. I’m constantly asking why and how, whether I’m exploring new design tools, diving into emerging tech, or learning something completely unexpected. This hunger to understand and explore keeps me adaptable, inspired, and always growing—both as a designer and as a person. Because of that, I have an impressive arsenal of hobbies: foraging for wild edibles, fermenting hot sauces, and growing hydroponic vegetables from seed, to name a few. Learning is my lifeblood, and I bring that same sense of exploration and adaptability into every creative project I take on.
gardening
If you know me, you know I'm obsessed with my gardening. What began as a COVID hobby – when a friend gifted me a hydroponic tower from the recent company he had just co-founded, Lettuce Grow® – has turned into a life-long passion. Sustainability and veganism is one of the most important things to me in this world and growing my own food has been a game-changer. Check out what I'm currently growing on my garden insta, @seedlingsandserotonin.
videography
I love making and editing videos – think compilations of vacation footage, content from special events, and, of course, all the random stuff I create and post on Tiktok.
SKILLS
cerē
branding
view project
NYCGYNO
WEBSITE
BRANDING
view project
KEL VENTURES
WEB DESIGN
view project
raioa
social media
BRANDING
website
view project
OVO MD
MEDIA
BRANDING
WEB DESIGN
view project
NTIDOTE
WEBSITE
BRANDING
PACKAGING
view project
PLANT CITY
WEBSITE
BRANDING
PACKAGING
view project
DOUBLE ZERO
WEBSITE
BRANDING
PACKAGING
view project
CASSE-COU CHOCOLATE
PACKAGING
BRANDING
WEB DESIGN
view project
NOEM
MARKETING MATERIAL
BRANDING
INFOGRAPHICS
view project
HUNGRY ANGELINA
WEBSITE
BRANDING
view project
folia (four seasons hotels)
BRANDING
view project
VEG'D
BRANDING
PACKAGING
view project
VAGILANGELO®
MEDIA
BRANDING
WEB DESIGN
view project
